ShipCompliant Blog

Untangling the complex world of wine direct shipping and compliance

Archive for March, 2008

Wisconsin Direct Shipping Bill Receives Governor's Signature

March 14th, 2008
By Sarah Werner - ShipCompliant Research Team

Senate Bill 485 was passed into law yesterday, making Wisconsin the newest addition to the list of permit states. Wisconsin was one of the three remaining states that had yet to change their direct shipping laws since the Granholm ruling. Direct shipping law did not authorize intra-state shipments of wine to consumers, and the reciprocity agreement defined by Wisconsin only allowed California wineries to ship directly to the state’s residents. Now, a winery in any state may ship wine directly to a Wisconsin resident once the winery has received a direct wine shipper permit from Wisconsin.

The new direct wine shippers permit allows licensees (licensed wineries that are located in- and/or out-of-state) to ship wine directly to an of-age and non-intoxicated individual in Wisconsin. The individual may receive no more than 108 liters of wine annually from any combination of licensees. The individual is responsible for compliance with this annual limit. The fee for this permit is no more than $100/year. Sales tax, excise tax and reporting are required quarterly.

This is good news for direct to consumer sales – no capacity caps, no touchy age-validation restrictions… but there’s a catch concerning self-distribution: all sales to retailers must go through a wholesaler.

Legislative Intent… Without the 3-tier system, the effective statewide regulation and collection of state taxes on alcohol beverages sales would be seriously jeopardized. It is further the intent of the legislature that without a specific statutory exception, all sales of alcohol beverages shall occur through the 3-tier system, from manufacturers to licensed wholesalers to retailers to consumers. Face-to-face retail sales at licensed premises directly advance the state’s interest in preventing alcohol sales to underage or intoxicated persons and the state’s interest in efficient and effective collection of tax.

Luckily, there are a couple safeguards for small manufacturers.

“All wholesalers must work diligently to ensure that distribution channels are available for the sale of intoxicating liquor products through wholesalers to retailers in this state.”

The legislation isn’t clear about methods or consequences for wholesalers if they fail to adhere to this clause.

The other safeguard: small wineries (producing under 25,000 gallons of wine in a year) may group together to form a “Cooperative Wholesaler”; this Cooperative must become licensed to act as a regularly-licensed-wholesaler in order to sell to retailers or other regularly-licensed-wholesalers. The maximum number of Cooperatives allowed is six, and they must be created between October 1, 2008 and December 31st, 2008. The Cooperative must have a single location within the state of Wisconsin (a winery can only belong to one Cooperative). If the Cooperative’s members consist of both in- and out-of-state wineries, then the board of directors must also include both in- and out-of-state members. Members may not be employees of the Cooperative, but may volunteer.

The bill passed through the Senate and the House in late February and was approved by Governor Doyle on March 13th. Last year, a similar bill was passed by the House and Senate, but was vetoed by Governor Doyle partly because the bill would have banned self-distribution altogether, and did not “adequately address the needs of small entrepreneurial wineries.” This year’s bill seems to address the aforementioned needs and received backing by the Wisconsin Wine and Spirit Institute. The new law goes into effect on October 1, 2008.

Wisconsin Direct Shipping Bill Receives Governor’s Signature

March 14th, 2008
By Sarah Werner - ShipCompliant Research Team

Senate Bill 485 was passed into law yesterday, making Wisconsin the newest addition to the list of permit states. Wisconsin was one of the three remaining states that had yet to change their direct shipping laws since the Granholm ruling. Direct shipping law did not authorize intra-state shipments of wine to consumers, and the reciprocity agreement defined by Wisconsin only allowed California wineries to ship directly to the state’s residents. Now, a winery in any state may ship wine directly to a Wisconsin resident once the winery has received a direct wine shipper permit from Wisconsin.

The new direct wine shippers permit allows licensees (licensed wineries that are located in- and/or out-of-state) to ship wine directly to an of-age and non-intoxicated individual in Wisconsin. The individual may receive no more than 108 liters of wine annually from any combination of licensees. The individual is responsible for compliance with this annual limit. The fee for this permit is no more than $100/year. Sales tax, excise tax and reporting are required quarterly.

This is good news for direct to consumer sales – no capacity caps, no touchy age-validation restrictions… but there’s a catch concerning self-distribution: all sales to retailers must go through a wholesaler.

Legislative Intent… Without the 3-tier system, the effective statewide regulation and collection of state taxes on alcohol beverages sales would be seriously jeopardized. It is further the intent of the legislature that without a specific statutory exception, all sales of alcohol beverages shall occur through the 3-tier system, from manufacturers to licensed wholesalers to retailers to consumers. Face-to-face retail sales at licensed premises directly advance the state’s interest in preventing alcohol sales to underage or intoxicated persons and the state’s interest in efficient and effective collection of tax.

Luckily, there are a couple safeguards for small manufacturers.

“All wholesalers must work diligently to ensure that distribution channels are available for the sale of intoxicating liquor products through wholesalers to retailers in this state.”

The legislation isn’t clear about methods or consequences for wholesalers if they fail to adhere to this clause.

The other safeguard: small wineries (producing under 25,000 gallons of wine in a year) may group together to form a “Cooperative Wholesaler”; this Cooperative must become licensed to act as a regularly-licensed-wholesaler in order to sell to retailers or other regularly-licensed-wholesalers. The maximum number of Cooperatives allowed is six, and they must be created between October 1, 2008 and December 31st, 2008. The Cooperative must have a single location within the state of Wisconsin (a winery can only belong to one Cooperative). If the Cooperative’s members consist of both in- and out-of-state wineries, then the board of directors must also include both in- and out-of-state members. Members may not be employees of the Cooperative, but may volunteer.

The bill passed through the Senate and the House in late February and was approved by Governor Doyle on March 13th. Last year, a similar bill was passed by the House and Senate, but was vetoed by Governor Doyle partly because the bill would have banned self-distribution altogether, and did not “adequately address the needs of small entrepreneurial wineries.” This year’s bill seems to address the aforementioned needs and received backing by the Wisconsin Wine and Spirit Institute. The new law goes into effect on October 1, 2008.

Just Peachy: More Wineries Could Be Eligible for Direct Shipping

March 10th, 2008
By Sarah Werner - ShipCompliant Research Team

A bill is being considered in Georgia that could potentially open up the state to all wineries for direct shipping. The permit system that is in place right now works pretty well for eligible wineries, but the major issue is that some funky language makes it so that wineries cannot ship offsite orders to Georgia residents if the winery is represented by a distributor in Georgia.

3-6-31.(c)(4)No holder of a special order shipping license shall accept any order for any wine that is otherwise registered and designated pursuant to this title or from a person who is licensed under this title;

That little paragraph causes big problems for many wineries. House Bill 1061 would eliminate the distributor restriction, and would introduce a few more minor changes:

  • a winery would no longer have to pay a bond, designate sales territories, or name a wholesaler in each territory (a conflicting law);
  • brands must still be registered;
  • the person placing the order must state affirmatively that he or she is of age before the order can be processed;
  • of-age individuals are limited to 12 cases of wine from each licensee per year (up from 5 cases per household); and
  • it is explicitly stated that wineries may not ship to licensed premises,that sales and excise taxes must be paid and that a shipper must be a winery.


House Bill 1061
has already been approved by the house and was read and referred to a committee on February 28th by the Senate. All in all it’s not a bad bill: More wineries can ship to Georgia, the law makes more sense, and Georgia gets more money.

WSWA on Wine Shippers: “Flaunting their disdain”

March 9th, 2008
By Jeff Carroll - VP of Compliance, ShipCompliant

Just over a week ago, on the same day that the Specialty Wine Retailers Association held their first annual symposium, the Wine & Spirits Wholesalers of America issued a press release. This in itself was not remarkable – the WSWA has an active PR effort working to ensure their views are presented to the mainstream media and impact their lobbying efforts. However, this press release requires some attention. WSWA President and CEO Craig Wolf penned a letter that was sent out to regulators in all 50 states, calling on the state alcoholic beverage boards to step up their enforcement of alcohol shipping laws. Below are a few choice excerpts from the letter.

I write to call your attention to a serious and ongoing breach of state alcohol control laws. While the breach is alarming enough, almost as troubling is the brazen disregard the perpetrators continue to show for the rule of law and those appointed to enforce it.

I refer to the illegal transportation of alcohol via common carrier across state lines and into your jurisdiction. These shipments fall outside of the controlled distribution system mandated by state law. As you are well aware, the sidestepping of state-controlled alcohol distribution channels causes a host of negative effects—the inability to collect taxes, the absence of a face-to-face transaction that addresses myriad regulatory aims, and the very real possibility of introducing tainted or counterfeit product into your marketplace, to name but a few.

a growing number of interstate purveyors of beverage alcohol are flaunting their disdain for laws designed to prevent underage access and ensure accountability. They appear both utterly remorseless and resolute in their intention to keep breaking those laws, with little fear of retribution.

I have little doubt that as a respected enforcement agent of your state’s codes and statutes, you will bring your full attention to this rampant problem and help restore the rule of law to a highly sensitive area of commerce. If you have any further questions concerning any of the matters I have raised, please do not hesitate to contact me directly.

I was happy to be a part of the first SWRA symposium. Dean Kenneth Starr, the keynote speaker, presented a very positive outlook for wine retailers and their battles on the wine shipping litigation and legislation fronts. Tom Wark, Executive Director of the SWRA, began the day with the news of this press release and issued a call to retailers to join him in rising up to this challenge from the WSWA.

The first step towards success in reaching the goal of gaining access to more states for the direct shipment of wine is to simply demonstrate compliance with the laws of the states. We have been working with wineries for years, helping them comply with all of the laws of the states, so I know that they are up for the challenge. And I know wine retailers are up for this challenge as well, because I heard it at the symposium and could see that they are coming together effectively, through the hard work of the SWRA, to fight this battle as a group.

Wine Distribution Notes – Release 26

March 6th, 2008
By Sarah Werner - ShipCompliant Research Team

Release 26 of Notes on Wine Distribution by R. Corbin Houchins is now available for viewing.

These notes are a great resource for keeping up to date with developing trends in direct shipping and direct distribution. As always, you can find the most recent version of these notes at the ShipCompliant Blog by clicking on the “Wine Distribution Notes” link under “Compliance Resources” on the right hand side of the page.
Each new release shows green highlighting on sections with changes from the preceding release. Release 26 highlights changes from the last two releases: highlights from release 25 include updates to Alaska, Maryland, New Mexico and Tennessee. Highlights from release 26 include updates to Florida, Indiana, and others. Read the notes to find out what else is new.