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Google, WITS, and PCI Compliance

There’s a very interesting article from the New York Times yesterday that analyzes the not so subtle addition of a new link on You can now see a tiny link on the word “Privacy” at the bottom of the Google homepage.

With that one word, the Web search giant heads off the growing controversy over whether its previous practice ran afoul of a California law, the California Online Privacy Protection Act of 2003, which requires the operator of a commercial Web site that collects personal information to link to its privacy policy from its home page.

Data security and privacy are issues that are too often overlooked in the wine industry. I can’t tell you how many times I’ve seen clear-text credit card numbers (with expiration dates), passwords (with usernames), and dates of birth in emails, spreadsheets, and faxes. Orders are very commonly taken over the web, but then transferred non-securely to a point of sale system or order management system for credit card processing. Privacy policies are more common now, but they are sometimes missing or insufficient in this industry. Age verification for shipping orders is a relatively new requirement on the books in three different states (Michigan, Ohio, and Georgia), and wineries and wine retailers are trying to figure out how to comply with the laws while still maintaining the privacy of their customers.

On July 15th, at the 4th annual Wine Industry Technology Symposium (WITS), I will moderate a session that will cover the topics of data security, privacy, and PCI compliance. The goal of the panel will be to familiarize you with these subjects, discuss the risks, and provide tips and best practices on compliance.

As a sponsor of the 2008 WITS, ShipCompliant would like to offer you a 10% discount off the initial registration. Keep in mind, you can also receive $50 off each additional registration thereafter. Click here to register and receive your 10% off: Preferred WITS Sign-Up

View a copy of the event agenda here:

Read this document on Scribd: WITS 2008 – Final Agenda

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