Archive for February, 2010
Next Steps in Direct Shipping: Refining State Laws
February 15th, 2010
As readers of this blog know, direct-to-consumer shipping has been a watchword among wineries for more than a decade. The result of all of this attention is a national shipping market that allows consumers in 37 states representing 82% of the U.S. population to receive wine purchased off-site legally. Persistent lobbying efforts and the collapse of counterfactual objections have built momentum for state acceptance of winery direct-to-consumer shipping. It is now only a matter of time before the few last holdout states allow winery shipping. But the system is far from perfect.
Many winery shipping laws passed in the last ten years were the best that could be achieved at the time, the result of crucial last minute horse trading and political calculation. Since it was critical to ensure the channel existed, administrative cost and effectiveness often became secondary considerations. While this was practical and necessary, implementation has revealed a system that is often creaky and unwieldy.
While the wine business is lucky to have organizations like ShipCompliant that reduce the hassle of direct shipping, for many wineries the expense and complexity of state regulation make shipping a daunting prospect. The system needs to be simplified and refined to make direct shipping more efficient, cost effective, and reflective of market needs. Not that any of this is going to be easy.
Broadly speaking, we need to accomplish at least three things:
How many pages is this thing? Licensing needs to be less costly and more efficient for both wineries and regulators. Qualifying for a shipper’s license shouldn’t be so burdensome that it discourages small businesses from making use of a tool whose principal object is to help them.
I need to send a 25¢ check? Recordkeeping and reporting requirements need to be made more transparent and practical. Wineries shouldn’t be forced to write a check that costs more to process than its worth, and regulators shouldn’t be asked to sift and retype mountains of paper each month. States could easily follow the Alcohol & Tobacco Tax & Trade Bureau model of filing electronic reports on a monthly, quarterly, or annual basis depending on the prior year’s shipments.
But market support makes shipping work better. States should facilitate use of efficient and practical tools—such as marketing websites and pick-and-pack warehouses—that have developed around direct shipping. Recently, these tools have come under fire with investigations in both California and Virginia. But wineries aren’t trying to do anything unreasonable here. Virtually every industry is allowed to use market aggregators that make the consumer experience for finding niche products better. The wine industry’s goal isn’t to make wine deliveries less secure or accountable, it’s to unlock demand and facilitate fulfillment.
Most states now recognize that shipping can be safely regulated. With new and simpler regulatory models wineries can demonstrate that smarter laws mean better enforcement. States always look to each other for guidance, and nothing relieves administrative concern like a system that functions.
For this reason, state regulators could be real partners in this process. They are as familiar with the problems of winery shipping as wineries themselves and would likely welcome legal refinements that could shift scarce agency resources to ensuring their shipping laws are followed. By working with state ABCs to streamline and reduce the cost of administrative oversight, wineries can build momentum for modifying state shipping laws. We could also ensure that the models that are established work both for regulators and the regulated industry.
Most critically, wineries need to stay involved in the policymaking process and understand the arguments for supporting refinement. To get their voices heard, wineries must speak with the strength of their grassroots, a clear voice, and irrefutable logic. As any winery that has been through the last decade knows, this is the only way to ensure that winery policy works better.
by Cary M. Greene, Esq.
Notes on Wine Distribution v.32
February 4th, 2010
The latest version of “Notes on Wine Distribution”, by R. Corbin Houchins, is now available. Release 32 includes updates on legislation, litigation and general discussions on available distribution channels for wine. This release includes substantial changes, including new sections on age and identity, facial neutrality, and logistical support services, as well as updates to state summaries in Arizona, Delaware, Kansas, Kentucky, Maine, Maryland, Massachusetts, Montana, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington, and Wisconsin. Read about these and other updates that affect the way wine is sold and shipped within the United States.
If you are at all interested in the shipping and distribution of wine, this is an excellent resource that is well worth reading. You can view the most recent version of the document anytime by visiting the ShipCompliant Blog and clicking the link located under “Compliance Resources”, or by visiting CorbinCounsel.com and clicking on the home page link, “Notes on Wine Distribution.”
Representing Change: One Piece of Washington’s Overhaul
February 3rd, 2010
Last year, Washington State relaxed some of its restrictive alcoholic beverage laws as a result of a couple of comprehensive bills that passed the legislature (SB 5834 and HB 2040). The mandatory minimum markups between suppliers and wholesalers and between wholesalers and retailers are now history. Retailers can now pay suppliers using electronic funds transfers if they want to. Price posting (which required beer and wine suppliers and distributors to file their product prices with the state and hold those prices for 30 days) was officially abolished.
Another change in the law that has more significance than it might appear to on the surface is the expansion of the state law’s definition of “Authorized Representative.” First, some definitions are in order: a Certificate of Approval is the Washington license given to a U.S. winery or brewery located outside of Washington that enables it to ship its products to a Washington importer or distributor. An “Authorized Representative” is an entity located outside of Washington but in the U.S. that is appointed by a Certificate of Approval (COA) holder to market and sell the COA holder’s products into the state of Washington through the three-tier system.
Before last July, Washington made it very hard for out of state wineries and breweries to sell their products into Washington through marketing agents, unless they wanted to give over all of their brands to the marketing agent.
That’s because, through a quirk in Washington law whose origins aren’t very clear, there could be only one source (i.e. either one Certificate of Approval license holder, or one Authorized Representative) for an out of state winery or brewery’s products. For example, if you were a winery that produces Brand A and Brand B, and you have been selling your Brand A to a Washington importer, you couldn’t appoint an Authorized Representative to market and sell your Brand B in Washington.
That all changed on July 26, 2009. As part of the “omnibus bill” and other sweeping legislative changes that took place last year in Washington, the definition of Authorized Representative was amended to remove the exclusivity portion that had been so problematic. As a result of the change to RCW 66.04.010(2), a Certificate of Approval holder can now divide up its brands, selling some itself and using one or more Authorized Representatives to market and sell different ones, if it wants. The state does require the producer to have written agreements with each of its Authorized Representatives, and there can be only one Authorized Representative per brand, but even with these restrictions, this one seemingly minor change in the law gives producers a lot more control and flexibility over how they market their products in Washington.
-Sara Mann, Beverage Industry Attorney
