Direct Shipping Conference Focuses on Building Customer Loyalty, Understanding Marketing and Fulfillment Agents, the Impact of HR 5034 and More…
June 4th, 2010
Hundreds of wineries will get an inside look at leading strategies for building customer loyalty, hear about the latest and upcoming changes in the direct shipping environment, learn best practices to get the most out of their direct shipping program, and be the first to see the unveiling of groundbreaking new features at ShipCompliant’s 5th annual Direct Shipping Seminar & Users Conference.
This year’s event, taking place June 10 at the Napa Valley Marriott, is staged to be the most comprehensive conference yet with the addition of in-depth breakout sessions to help wineries get a closer look at some of the most important issues affecting the direct shipping environment.
Nationally-recognized speaker and best-selling author, Fred Reichheld, will kick of the day describing how some of the world’s most successful firms–including Apple, Zappos and eBay—are creating more loyal customers and generating new customers through word-of-mouth recommendations to friends and colleagues. Reichheld is considered by many to be the world’s leading authority on loyalty. Jim Gordon, editor of Wines & Vines, will follow Reichheld with a first look at new market research on direct-to-consumer wine shipments developed by Wines & Vines in conjunction with ShipCompliant.
Steve Gross, director of state relations at Wine Institute, will lead the second half of the day with a state-by-state review of all recent and upcoming legislative changes that affect wine direct shippers. Gross and respected attorney Evan Lawson, senior partner at Lawson & Weitzen, will debate the issues surrounding controversial HR 5034 and its potential impact for the wine industry.
In the Third-Party Marketing and Fulfillment panel discussion, Matt Botting, general counsel for the California Department of Alcoholic Beverage Control and John Hinman, partner at Hinman & Carmichael will help wineries understand the intricacies of evaluating third-party marketing and fulfillment agents—a valuable discussion for any winery considering this option.
ShipCompliant will be unveiling an impressive new set of features to help further streamline compliance and reporting for wineries that ship direct and will provide hands-on training for customers at the event.
ShipCompliant’s certified technology partners will also be showcasing their software solutions and latest and greatest features and integrations.
This Direct Shipping Seminar sells out every year and draws approximately 400 wine producers, wine retailers, compliance experts, and wine shippers among others. Register now to secure your seat to hear Fred Reichheld, Steve Gross, Matt Botting, John Hinman, Evan Lawson, and other expert speakers address the issues critical to your wine direct shipping business.