Comments on: 7 Tips for Getting Better at Age Verification for Wine Shipments in 2013 http://shipcompliantblog.com/blog/2012/12/18/7-tips-for-getting-better-at-age-verification-for-wine-shipments-in-2013/ Untangling the complex world of wine direct shipping and compliance Wed, 08 May 2013 16:58:28 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Bob Davis http://shipcompliantblog.com/blog/2012/12/18/7-tips-for-getting-better-at-age-verification-for-wine-shipments-in-2013/comment-page-1/#comment-1129009 Bob Davis Thu, 20 Dec 2012 16:28:00 +0000 http://shipcompliantblog.com/blog/?p=1558#comment-1129009 The one real problem is actually getting FedEx/UPS drivers to actually verify age. I have seen dozens of stories on the various wine boards where drivers just dump the stuff on the porch then leave or say there was no one home when what they never even stopped. We're at the mercy of the drivers and their schedules. Complaints to the companies seem to show they don't really care. The one real problem is actually getting FedEx/UPS drivers to actually verify age. I have seen dozens of stories on the various wine boards where drivers just dump the stuff on the porch then leave or say there was no one home when what they never even stopped. We’re at the mercy of the drivers and their schedules.

Complaints to the companies seem to show they don’t really care.

]]> By: Jeff Carroll - VP of Compliance, ShipCompliant http://shipcompliantblog.com/blog/2012/12/18/7-tips-for-getting-better-at-age-verification-for-wine-shipments-in-2013/comment-page-1/#comment-1126996 Jeff Carroll - VP of Compliance, ShipCompliant Tue, 18 Dec 2012 22:02:59 +0000 http://shipcompliantblog.com/blog/?p=1558#comment-1126996 Andrew, thanks for the comment. I think your analogy of the bricks and mortar store is a good one. Doing age verification at the time of checkout is certainly a good alternative. The trade-off to all of this stuff is obviously user experience, which you know more about than I do. I would balk if a site asked me for my date of birth when buying diapers or electronics, but I have no problem doing it when I'm purchasing an airline ticket or a case of pinot noir. Andrew, thanks for the comment. I think your analogy of the bricks and mortar store is a good one. Doing age verification at the time of checkout is certainly a good alternative. The trade-off to all of this stuff is obviously user experience, which you know more about than I do.
I would balk if a site asked me for my date of birth when buying diapers or electronics, but I have no problem doing it when I’m purchasing an airline ticket or a case of pinot noir.

]]> By: Andrew Kamphuis http://shipcompliantblog.com/blog/2012/12/18/7-tips-for-getting-better-at-age-verification-for-wine-shipments-in-2013/comment-page-1/#comment-1126900 Andrew Kamphuis Tue, 18 Dec 2012 20:12:42 +0000 http://shipcompliantblog.com/blog/?p=1558#comment-1126900 There are some good points in the article - but I'll caution against this point: "Add an age affirmation gate on your website/store/mobile app" Brick & Mortar retailers don't require age check entering a store - they wait until a visitor attempts to purchase before requesting ID. I'd consider the same on the website - don't ask their age until checkout. Age affirmation (like the one in the picture above from the Chandon website) really increases the bounce rate and lowers conversion. This is the single biggest reason to remove it - that screen pictured above is costing that site in real sales. The SEO reason is a good reason too. A "smart" developer can figure it out - they can feed different content to searchbots (Google may penalize a website for this) or the developer can have age affirmation overlay existing content (something we do at Vin65 for clients who absolutely want age affirmation) but this can create a negative experience (depending on technic, loading speed, etc) Thanks There are some good points in the article – but I’ll caution against this point: “Add an age affirmation gate on your website/store/mobile app”

Brick & Mortar retailers don’t require age check entering a store – they wait until a visitor attempts to purchase before requesting ID. I’d consider the same on the website – don’t ask their age until checkout.

Age affirmation (like the one in the picture above from the Chandon website) really increases the bounce rate and lowers conversion. This is the single biggest reason to remove it – that screen pictured above is costing that site in real sales.

The SEO reason is a good reason too. A “smart” developer can figure it out – they can feed different content to searchbots (Google may penalize a website for this) or the developer can have age affirmation overlay existing content (something we do at Vin65 for clients who absolutely want age affirmation) but this can create a negative experience (depending on technic, loading speed, etc)

Thanks

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