DIRECT Conference Gives Wineries Tools to Succeed in Changing Direct Shipping Environment

ShipCompliant launched its first Direct Shipping Seminar & Users Conference in 2006, one year after the groundbreaking Granholm v. Heald Supreme Court ruling that put the framework in place for the direct shipping landscape as we know it today. Since the 2005 ruling, 26 new states have opened or adopted a new permit system for direct shipping, which represents a 56% increase in total reports due for wineries that ship to all available states. Today a total of 40 states—89% of the total consumer market—allow direct shipping!

Over the past 7 years, there have been some considerable advances in direct shipping laws and regulations for wineries and consumers alike, but the road hasn’t been straight and narrow. As states work to adapt their laws amidst shrinking budgets while simultaneously balancing consumer demand and local business interests, a number of outstanding issues continue to be debated in the industry including state mandated production capacity caps, on-site requirements, and the emerging practice of partnering with third-party marketers.

ShipCompliant stays abreast of the ongoing legislative and regulatory changes and provides education and training for wineries to operate compliantly in this ever-changing, and sometimes confusing, environment. Every year for the past six years, ShipCompliant has brought together wine industry professionals, state representatives, direct shipping experts and business leaders to discuss ongoing changes at its annual conference, now known as DIRECT.

DIRECT 2012 is ShipCompliant’s 7th annual conference and will take place on June 14 at the Napa Valley Marriott. This conference is one of the industry’s leading forums for those involved in direct sales to hear the latest industry updates and new best practices. Wineries will learn ways to gain loyal customers and maximize profitability as well as hear industry experts address new and upcoming changes in the legislative regulatory landscapes.

Confirmed sessions include:

  • State-by-State Legislative Updates
  • The State of Direct Shipping by the Numbers: Who’s buying? Who’s shipping? What’s selling? Where’s it going?
  • How to Build Sales Profitably and Compliantly with Third-Party Marketers
  • Product Registrations and COLA Filings Done Fast & Easy
  • Regulations and Compliance: Privatization, COLA rules and USPS Shipping
  • The Future of the Wine Industry: The Vision of the Visionaries

See a complete list of sessions and speakers at www.shipcompliant.com/events.
Early-bird registration ends Friday, May 18th.








Three Great Options to Get the Latest Compliance Updates

The constantly changing regulatory environment for wine shipping and distribution poses an ongoing challenge for wineries looking to get their products into the hands of eager consumers.  Three upcoming compliance events will give wineries an up-to-date look at the latest industry changes and provide interactive discussion with a chance to meet the ShipCompliant team.

  1. Paso Robles, CA: Wineries in the Paso Robles area are invited to attend “Simplify Your Compliance”, a regional workshop held on Nov. 12 to address legal issues related to compliance with tips, tricks and best practices for an efficient compliance program.  Demonstrations of the latest technology used to manage direct shipping compliance and shipping will be included.
  2. Napa, CA: Last day to register-today. On Monday, November 16, Napa Valley Vintners and the Wine Institute will co-host a member-only Direct Shipping Workshop in Napa, California. This special “boot camp” will include an update of rules, regulations, required paperwork, costs and pointers on how to ship wine directly throughout the United States. To register, contact Patsy McGaughy.
  3. Everywhere, USA: ShipCompliant’s annual Direct Shipping Virtual Seminar—held on Tuesday, Dec. 1—is free to attend. Winery owners, tasting room managers, compliance professionals and others involved in direct shipping can log in from the convenience of their desk to hear the Wine Institute and ShipCompliant provide an overview of the latest direct shipping regulations and technology.

ShipCompliant User’s Conference 2009 – Live

If you were unable to attend today’s event, you can still feel like you’re part of the excitement – watch the 4th annual ShipCompliant Direct Shipping Seminar from the comfort of your own office. Hear from industry leaders as they discuss how the current direct wine shipping landscape affects you, and how the industry will continue to progress. Live coverage of the conference will simulcast from 9am – 12pm PST. Rob McMillan, Steve Gross, W. Curtis Coleburn, and Susan Cagann are among the esteemed speakers in this morning’s session. Read more about the conference, here.

ShipCompliant User's Conference 2009 – Live

If you were unable to attend today’s event, you can still feel like you’re part of the excitement – watch the 4th annual ShipCompliant Direct Shipping Seminar from the comfort of your own office. Hear from industry leaders as they discuss how the current direct wine shipping landscape affects you, and how the industry will continue to progress. Live coverage of the conference will simulcast from 9am – 12pm PST. Rob McMillan, Steve Gross, W. Curtis Coleburn, and Susan Cagann are among the esteemed speakers in this morning’s session. Read more about the conference, here.

When Will The Wine Industry Rebound?

Direct Shipping Seminar- 2008 Amidst lagging wine sales in 2008 and a sluggish economy, Silicon Valley Bank Wine Division founder Rob McMillan outlines critical issues facing the wine industry and growing economic and market trends in his “2009-2010 State of the Wine Industry” report.

“Wine businesses across the board are being pushed to new limits in the current environment,” said Rob McMillan, founder of Silicon Valley Bank’s Wine Division and author of the report.

Rob McMillan will reveal strategic and tactical recommendations to wine businesses as they adapt to current and anticipated market conditions and other insider information based on his expert research and surveys of nearly 500 wineries that may help you plan for your future at ShipCompliant’s 4th annual Direct Shipping Seminar & Users Conference. The conference will take place on June 11, 2009, at the Napa Valley Marriott.

Other conference speakers include W. Curtis Coleburn, Chief Operating Officer of the Virginia ABC, and Steve Gross, Director of State Relations at the Wine Institute.

Participating companies include: Wine Business Monthly, FedEx, Wines & Vines, Copper Peak Logistics, Bacchus Fulfillment, WTN Services, Pack n’ Ship Direct, Wineshipping, Benson Marketing, Microworks, Cultivate Systems, Active Club Management, WineWeb Enterprises, eWinery Solutions, Elypsis, WineWare Software, Missing Link/eCellar, VinNOW and EVT Solutions.

Register online today to confirm your spot.

Keeping up: Direct Shipping Legislation

With Kansas now due to open for direct shipping on July 1st, and legislation pending in Florida and Tennessee that may change direct shipping laws, the direct shipping environment is shifting faster than usual.

You will not want to miss a state-by-state review of legislative updates from Steve Gross, the Wine Institute’s Director of State Relations during ShipCompliant’s 4th annual Direct Shipping Seminar and Users Conference. The event will take place on Thursday, June 11 at the Napa Valley Marriott.

Hear from Steve Gross and other distinguished speakers as they address important direct shipping updates including a state-by-state review, wine-industry market analysis and strategic direct-to-consumer marketing. Confirmed speakers include:

  • W. Curtis Coleburn, COO, Virginia ABC
  • Steve Gross, Director of State Relations, Wine Institute
  • Q&A session with Jeff Carroll, VP Compliance, ShipCompliant
  • Additional speakers to be announced soon…

This conference sells out quickly so register online today to guarantee your spot, or sign up to receive email alerts on other upcoming events.