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  • Your DIRECT source of Wine Shipping Information

    The ShipCompliant Blog brings you a steady flow of legislative updates, regulatory changes and other important news impacting wine shippers. If you find this information valuable, you won’t want to miss DIRECT 2013, ShipCompliant’s 8th annual Direct Sales and Shipping Seminar taking place June 13, 2013, in Napa, California.

    This full-day seminar will feature multiple breakout sessions to discuss, in detail, some of the most important issues to wine direct shippers today, including:

    • Regulatory Roulette: A Discussion of Key Regulatory Issues Impacting Your Business
    • Integrating a Mobile Marketing Strategy into Your Sales Efforts
    • Third-Party Marketing: The Regulatory Landscape You Need to Know
    • Best Practices for Managing your Fulfillment Efforts in the Age of Amazon
    • Shipping Analytics: How Do You Measure Up?
    • ShipCompliant Support Lab: 1-on-1 Training
    • ShipCompliant University (three tracks)
      • Back to Basics: ShipCompliant 101
      • Compliance Made Easy
      • From Sale to Shipment

    You’ll also get to hear from best-selling author and keynote speaker, Dr. Joseph Michelli, as he shares his share his extensive, in-depth research into key differentiators that define the success of companies like Starbucks, Zappos, and The Ritz-Carlton Hotel Company. And more importantly, how wineries can incorporate these strategies to create their own “creaveable” brands.

    Wine Institute Director of State Relations, Steve Gross, will give a detailed state-by-state overview of recent and upcoming changes affecting wine direct shippers. Pat Kohler, Director of the Washington State Liquor Control Board, and Deputy Director Rick Garza will provide insight on recent changes in Washington state that have industry-wide impacts.

    Seating is limited, so register today to confirm your seat at this eighth-annual exciting and informative conference.

    Sonoma County Updates, and a Cordial Invitation

    Today, we would like to remind you of two things: one is a law that will affect our friends in Sonoma County this year, and the other is a cordial invitation to an industry event in the area on May 30th!

    Sonoma County has seen great growth over the past few years, especially in 2012. According to our latest direct shipping report, created in conjunction with Wines & Vines, we have seen sales through direct shipping out of the area rise over 10% in the past year alone. Several regional organizations have taken note of this growth, and helped pass legislation in August of 2010 to ensure that Sonoma-based wines are properly branded and marketed.

    Sponsored by the Sonoma County Vintners and the Sonoma County Winegrape Commision, AB 1798 requires that any wine from an American Viticultural Area (AVA) located in Sonoma County must also include the words “Sonoma County” on its bottle labels. Though the legislation was passed three years ago, very little action has been required by vintners—until now. The state of California will begin enforcing this new requirement on January 1st, 2014. The possible punishment of neglecting this new rule is the revocation of one’s winery license.

    This marks the fourth kind of law, called “conjunctive labeling,” enacted in the Golden State. Napa Valley, Lodi, and Paso Robles have had this type of requirement enacted in the past.

    The rationale is twofold:

    • According to the sponsor organizations’ market research, Sonoma County’s brand recognition is much greater than most of the individual AVA’s that make their home in Sonoma County
    • A voluntary program to place “Sonoma County” on the region’s wine labels resulted in a 20% participation, and sponsors of the bill want to increase those numbers significantly.

    There is a counter-argument to this new initiative, however. Wineries have been using more detailed AVA information to better market their region, such as “Russian River Valley” and “Dry Creek Valley.” Adding Sonoma County to the label is seen by some as diluting the brand. Regardless, the legislation has long since passed.

    While this may have been on your radar when it was first enacted, we wanted to remind you that this would be a good time to make sure your upcoming COLA submissions to the TTB are properly ready to go.

    More detail on label requirements can be found at :
    http://www.sonomawine.com/about-sonoma-county/conjunctive-labeling

    As for that invitation…ShipCompliant is pleased to participate in the eWinery Solutions “State of the Industry” seminar at Sonoma State University on May 30th. We’ll be digging deeper into our recent direct shipping data, and talk about ways to use this data to your advantage! Click here to sign up!

    DIRECT Conference Gives Wineries Tools to Succeed in Changing Direct Shipping Environment

    ShipCompliant launched its first Direct Shipping Seminar & Users Conference in 2006, one year after the groundbreaking Granholm v. Heald Supreme Court ruling that put the framework in place for the direct shipping landscape as we know it today. Since the 2005 ruling, 26 new states have opened or adopted a new permit system for direct shipping, which represents a 56% increase in total reports due for wineries that ship to all available states. Today a total of 40 states—89% of the total consumer market—allow direct shipping!

    Over the past 7 years, there have been some considerable advances in direct shipping laws and regulations for wineries and consumers alike, but the road hasn’t been straight and narrow. As states work to adapt their laws amidst shrinking budgets while simultaneously balancing consumer demand and local business interests, a number of outstanding issues continue to be debated in the industry including state mandated production capacity caps, on-site requirements, and the emerging practice of partnering with third-party marketers.

    ShipCompliant stays abreast of the ongoing legislative and regulatory changes and provides education and training for wineries to operate compliantly in this ever-changing, and sometimes confusing, environment. Every year for the past six years, ShipCompliant has brought together wine industry professionals, state representatives, direct shipping experts and business leaders to discuss ongoing changes at its annual conference, now known as DIRECT.

    DIRECT 2012 is ShipCompliant’s 7th annual conference and will take place on June 14 at the Napa Valley Marriott. This conference is one of the industry’s leading forums for those involved in direct sales to hear the latest industry updates and new best practices. Wineries will learn ways to gain loyal customers and maximize profitability as well as hear industry experts address new and upcoming changes in the legislative regulatory landscapes.

    Confirmed sessions include:

    • State-by-State Legislative Updates
    • The State of Direct Shipping by the Numbers: Who’s buying? Who’s shipping? What’s selling? Where’s it going?
    • How to Build Sales Profitably and Compliantly with Third-Party Marketers
    • Product Registrations and COLA Filings Done Fast & Easy
    • Regulations and Compliance: Privatization, COLA rules and USPS Shipping
    • The Future of the Wine Industry: The Vision of the Visionaries

    See a complete list of sessions and speakers at www.shipcompliant.com/events.
    Early-bird registration ends Friday, May 18th.








    Three Great Options to Get the Latest Compliance Updates

    The constantly changing regulatory environment for wine shipping and distribution poses an ongoing challenge for wineries looking to get their products into the hands of eager consumers.  Three upcoming compliance events will give wineries an up-to-date look at the latest industry changes and provide interactive discussion with a chance to meet the ShipCompliant team.

    1. Paso Robles, CA: Wineries in the Paso Robles area are invited to attend “Simplify Your Compliance”, a regional workshop held on Nov. 12 to address legal issues related to compliance with tips, tricks and best practices for an efficient compliance program.  Demonstrations of the latest technology used to manage direct shipping compliance and shipping will be included.
    2. Napa, CA: Last day to register-today. On Monday, November 16, Napa Valley Vintners and the Wine Institute will co-host a member-only Direct Shipping Workshop in Napa, California. This special “boot camp” will include an update of rules, regulations, required paperwork, costs and pointers on how to ship wine directly throughout the United States. To register, contact Patsy McGaughy.
    3. Everywhere, USA: ShipCompliant’s annual Direct Shipping Virtual Seminar—held on Tuesday, Dec. 1—is free to attend. Winery owners, tasting room managers, compliance professionals and others involved in direct shipping can log in from the convenience of their desk to hear the Wine Institute and ShipCompliant provide an overview of the latest direct shipping regulations and technology.

    ShipCompliant User’s Conference 2009 – Live

    If you were unable to attend today’s event, you can still feel like you’re part of the excitement – watch the 4th annual ShipCompliant Direct Shipping Seminar from the comfort of your own office. Hear from industry leaders as they discuss how the current direct wine shipping landscape affects you, and how the industry will continue to progress. Live coverage of the conference will simulcast from 9am – 12pm PST. Rob McMillan, Steve Gross, W. Curtis Coleburn, and Susan Cagann are among the esteemed speakers in this morning’s session. Read more about the conference, here.

    ShipCompliant User's Conference 2009 – Live

    If you were unable to attend today’s event, you can still feel like you’re part of the excitement – watch the 4th annual ShipCompliant Direct Shipping Seminar from the comfort of your own office. Hear from industry leaders as they discuss how the current direct wine shipping landscape affects you, and how the industry will continue to progress. Live coverage of the conference will simulcast from 9am – 12pm PST. Rob McMillan, Steve Gross, W. Curtis Coleburn, and Susan Cagann are among the esteemed speakers in this morning’s session. Read more about the conference, here.