Posts from the Marketing Category
Sonoma County Updates, and a Cordial Invitation
Today, we would like to remind you of two things: one is a law that will affect our friends in Sonoma County this year, and the other is a cordial invitation to an industry event in the area on May 30th! Sonoma County has seen great growth over the past few years, especially in 2012. According [...]
May 22nd, 2013
Variety: The Spice of Life for Direct Shipping?
Among the most revealing facts in the new 2013 Direct Wine Shipping Report we recently released with Wines & Vines is that, given all the various types of wines produced and sold by wineries, a very select few types of wine dominate those shipped direct to the consumer. Together, Cabernet Sauvignon, Pinot Noir, Red Blends, [...]
April 24th, 2013
What Wineries Can Learn from the NFL
Anyone watching the NFL has probably noticed something a little different this year…the referees stink! Thanks to a labor dispute with the refs, the NFL has been using “less qualified professionals” to regulate the games. And after Monday night’s fiasco in Seattle (sorry Packers fans), it’s clear the NFL’s fan base finally put enough pressure [...]
September 28th, 2012
A 5-Point Checklist For Selling Through Online Wine Marketers
Editor’s Note: The following post is part of our series on the Third Party Providers The rapid emergence of online wine marketers might be the biggest innovation in wine sales over the past five years. But selling and marketing your wine through these third-party channels poses many compliance and business-related challenges. That’s why we’ve put [...]
September 27th, 2012
Formalization of Wine’s ‘Fifth Column’: Third-party Marketers
Editor’s Note: The following post is part of our series on the Third Party Providers “A compliant and effective e-commerce sales platform [is] now in place and available. There is a Fifth Column of wine sales now…The evolution and momentum of the Fifth Column of wine sales leads us to believe the genie is finally [...]
