Posts from the Marketing Category
Follow us on Twitter: winecompliance
August 19th, 2008
When we make a post here on the ShipCompliant blog, we take the time to really understand an issue, research the facts involved, and make a substantive post that adds value to the issue that we are discussing. However, the ShipCompliant research team hears news and information from many different sources every day that may not necessarily end up as the subject of a post on this blog. Because of this, we recently started posting updates on Twitter to give you a heads up about articles or blog posts that we think are interesting in the world of wine compliance.
If you’re interested in learning more about wine compliance, please follow winecompliance on twitter! If you don’t yet have an account on twitter, we also added a sidebar widget that lists the five most recent updates on the bottom right of this page ->
Beat the Heat. Free temperature forecasting tool for wine shippers
July 14th, 2008
During the hot summer months, wine shipping practically grinds to a halt due to high temperatures and an inability to navigate the whims of mother nature.
To address this problem, ShipCompliant has developed an innovative free temperature forecasting tool that filters your order files by temperature within the destination zip code. Up until this point, wine shippers were forced to spend hours manually researching shipping conditions, or to simply shut entire states down for months at a time.
The tool is a cinch to use. Simply follow these steps:
- Visit ShipCompliant.com and click on Free Tools
- Choose your temperature threshold: The temperature above which you do not feel comfortable shipping your wine
- Select an excel or CSV file containing wine shipments
- Tell us which column contains the destination zip code
- Download the list of orders whose destinations are under the temperature threshold
- OR download the list of all orders with corresponding temperature forecasts for the next 5 days
We look forward to hearing your feedback on this new addition to the ShipCompliant tool set. Please let us know how best to improve it. Now give it a try!
More Events - come join us!
April 12th, 2008
ShipCompliant will be participating in two events this month. If you are in the area, please try to attend!
Women for WineSense
Professional Members Only - Real Life Compliance Solutions
This event is meant to supplement the full-day TTB seminars occurring in the area at the same time. A legal overview will be provided by Susan Cagann, Special Counsel, Farella Braun + Martel. She will cover state and federal trade practice law along with legal issues concerning advertising, marketing and distributing wine.
If you are interested in attending the event or joining their Professional Members group, please send WineSense an email.
Christina Carr, Marketing Manager at Gundlach Bundschu will host the marketing panel consisting of ShipCompliant and New Vine Logistics presidents, Jason Eckenroth and Katie Hoertkorn. The companies will review best practices and provide actionable advice on direct shipping compliance.
WHEN: Wednesday, April 23 — 530-8PM
WHAT: Real-life Compliance solutions - legal and marketing.
TASTE: Our program will be accompanied by fine Mondavi wines paired with tasty hors d’oeuvres.
WHERE: Robert Mondavi Winery, Highway 29, Napa
COST: $20 Professional members, $35 invited non-members
Wine 2.0 Spring Fling
ShipCompliant’s Software as a Service (Saas) approach of enabling any technology system to integrate our best of breed compliance web services is well received among Wine 2.0 companies. Join the Wine 2.0 crowd at Crushpad on April 24th and meet some of our staff in person. They expect more than 200 attendees to enjoy an evening of great wines at Crushpad’s new urban winery location.
EVENT SPECIFICS
WHEN:
Thursday
April 24th
7pm - 10pm
WHERE:
Crushpad, Inc.
2573 3rd Street
San Francisco, CA 94107
DIRECTIONS
Direct to Consumer Symposium - May 1st and 2nd 2008
April 10th, 2008
Direct to Consumer Symposium
May 1-2, 2008
Meritage Resort, Napa, CA
Proceeds to Benefit Coalition for Free Trade and Free the Grapes!
Register here
Sessions will include:
- Who Is Buying? Consumer Research Findings
- Starting a Winning Direct Marketing Program
- Direct to Consumer Legislation and Enforcement
- Using Food & Wine Marketing to Increase Tasting Room Traffic
- Strategies & Best Practices to Grow Direct to Consumer Sales
- Litigation Updates from Coalition for Free Trade
- Start Up/Start Over - Lessons from the Winery Trenches
- The Down & Dirty on Compliance
- Using Telemarketing for Customer Service and Profit
- Strategies and Tactics to Increase Your Mailing List
- A State by State Shipping Update
- Grow Your Wine Club to 5,000 Members & Beyond
