Posts from the Third Party Marketing Category
7 Tips for Getting Better at Age Verification for Wine Shipments in 2013
Verifying the age of online wine purchasers and shipping recipients is perhaps the most important and responsible task any online wine seller can engage in. Age verification not only protects your own licenses, but it supports the entire industry as being responsible and it protects against minors obtaining alcohol illicitly. As the new year approaches, [...]
December 18th, 2012
Virginia and Third Parties – What You Need To Know Before November 4
In July of 2009, the Virginia Department of Alcohol Beverage Control (Virginia ABC) sent out Circular Letter 09-05 to Direct-to-Consumer Wine Shipper and Beer Shipper licensees, prohibiting Direct Shippers from contracting with third parties for receiving or shipping orders on behalf of the licensee. Since then, Virginia has been working with industry members to outline [...]
November 2nd, 2012
A 5-Point Checklist For Selling Through Online Wine Marketers
Editor’s Note: The following post is part of our series on the Third Party Providers The rapid emergence of online wine marketers might be the biggest innovation in wine sales over the past five years. But selling and marketing your wine through these third-party channels poses many compliance and business-related challenges. That’s why we’ve put [...]
September 27th, 2012
Formalization of Wine’s ‘Fifth Column’: Third-party Marketers
Editor’s Note: The following post is part of our series on the Third Party Providers “A compliant and effective e-commerce sales platform [is] now in place and available. There is a Fifth Column of wine sales now…The evolution and momentum of the Fifth Column of wine sales leads us to believe the genie is finally [...]
May 14th, 2012
Licensees should have the opportunity to accept or reject each third party wine order
Editor’s Note: The following post is part of our series on the Third Party Providers In the quickly evolving world of third party wine marketing, it’s important that marketers and licensed sellers work together in such a way that puts the licensed seller in full control of all aspects of each transaction. One of the [...]
